REGULATORY
FCA Stands by Consumer Duty Rules
The House of Lords has recently challenged and criticised the effectiveness and the ability of the FCA’s Consumer Duty to deliver tangible and measurable change in the insurance sector.
However, David Geale, executive director of consumers, payments and competition at the FCA has defended the rule, emphasising that it’s been an effective and crucial tool that has already resulted in many noticeable positive outcomes across different organisations. He said: “It is proving that it has got teeth.”
The Consumer Duty, introduced in July 2023, was designed to improve consumer outcomes by requiring firms to put customers’ needs first.
The FCA believes the framework is proving effective, with ongoing enforcement action demonstrating its ability to drive accountability, while also giving firms greater flexibility than prescriptive rules to achieve the right outcomes for consumers.
The FCA also emphasised that improving consumer understanding and value should take priority over standardising insurance products, warning that overly prescriptive approaches could reduce flexibility and limit customer choice.
At the same time, FCA officials acknowledged that while progress is being made under the Consumer Duty, there is still more work to do to keep pace with changing market conditions and deliver better outcomes for consumers.
Consumer group Which? submitted a super-complaint to the FCA in September 2025 over concerns about claims handling, sales practices and regulatory enforcement in home and travel insurance.
The FCA acknowledged inconsistencies in claims handling and said it is carrying out further multi-firm reviews, while stressing that insurers’ boards must take responsibility for customer outcomes.
Chris Knight, director of insurance at the FCA, stressed that insurers remain accountable for claims outcomes even when work is outsourced. She said the FCA is reviewing outsourcing arrangements, including remuneration and incentives, and plans to survey 400 firms to better understand how claims activities are being outsourced across the sector.
The FCA has around 100 staff dedicated to insurance including approximately 80 focused on retail general insurance, which underlines its growing focus on strengthening oversight and improving consumer outcomes across the market.